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2019 Easter Sales Review [Presentation Recording and Deck]

During this webinar, NCA examined sales growth of the Easter selling season as well as just the seasonal items and how merchandising and advertising contributed to the period’s performance. The review takes an in-depth look at seasonal chocolate and non-chocolate, as well as the …

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Getting to Know Chocolate Consumers

Chocolate represents 60 percent of the $35 billion U.S. confectionery industry. Ranging from iconic brands to products made by micro producers, chocolate is a consumer favorite — enjoyed across ages, incomes, ethnicities and regions. But much like food choices in general, chocolate habits and …

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2019: April 21 IRI Retail Sales Data

Non-Chocolate Sales Remain Strong in 2019 Due to Easter’s shift from April 1 in 2018 to April 21 this year, category sales performance was unclear until the Easter results were official. With Easter period sales being more than $3.5 billion, and Easter-coded items totaling …

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2019: March 24 IRI Retail Sales Data

Late Easter Causes Shift in Sales Build Total candy and gum sales for the 52-week period ending March 24, 2019 were flat. For the latest four weeks they were down 8.3 percent, according to data insights provider IRI. The big “however” lies in the …

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2019 Valentine’s Day Sales Review [Presentation Recording and Deck]

The Valentine’s Day holiday season can be heavily affected by weather and day-of-the-week timing as shoppers tend to postpone their purchases until the final few days. This puts the holiday at much more risk than some of the more extended seasons. How did the …

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2018 Annual Sales Review [Recording and Presentation Deck]

During this interactive webinar, NCA will take a closer look at retail sales and outside influences that affected the confectionery category in 2018. Participants will gain insights into what drove sales, key merchandising metrics and category ad performance. Also come away with key trends …

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2019 State of the Industry Conference: Exponentialism

Bonin Baugh, Marketing Guru, Investor, Author To Bonin Bough, growth is the only thing that matters in business. Everyone is chasing it, looking for answers about how to attract the new Millennial and Gen Z consumers; how to stay profitable in a changing retail …

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2019 State of the Industry Conference: Annual Report

NCA convenes its annual meeting to update members on the current state of NCA and provide a look into both the year ahead and the refresh of the association’s 2020-2023 strategic plan.

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2019 State of the Industry Conference: Driving Transformational Leadership

Rand Stagen, Managing Director, Stagen Leadership Academy and Board Member, Conscious Capitalism, Inc. Next-level leaders see global movements that change the rules of the game for running a business – and use this vision to outmaneuver competitors. One such movement is the connection between …

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2019 State of the Industry Conference: State of the Industry

Larry Levin, EVP, Consumer and Shopper Marketing & Thought Leadership, IRI Sally Lyons-Wyatt, EVP & Practice Leader, Client Insights, IRI Consumer behaviors continue to reflect a growing number of snacking and treating occasions driven by multiple generations, multiculturalism, disposable income growth, and the confectionery …

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