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Applying Influencers & Community to Drive Retail Sales

This session details how to harness the power of social media Influencers to build your brand without blowing out your marketing budget. Packed with real life examples, see how Influencers can build awareness and ultimately, sales growth. Presented at the 2018 Sweets & Snacks …

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Making Shopper Marketing Snackable

Today’s omnichannel retail landscape shifts every day – from Amazon’s ownership of Whole Foods to multi-generational usage of social media and mobile for purchase decisions. In this exploding digital universe, brands and retailers must learn how shopper marketing still has power to drive sales, …

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Rise of the Global Competitor and Private Label: Implications for Candy and Snacks

New competitors from around the world continue to enter the U.S. market. This session will highlight the two biggest entrants into confectionery and snack retailing and what is needed to succeed in this new and evolving business model. Presented at the 2018 Sweets & …

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Hitting the Confectionery Sweet Spot at Retail

Consumer buying habits have shifted in recent years. More than ever, consumers want personal, emotional benefits that enhance their self-image and that entertain or pamper them. This session will present an overview of the ways many companies have used these strategies to build their …

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How to Use Snacking Brand Equity as a Competitive Advantage for Omnichannel Retailers

As e-commerce becomes increasingly pervasive in the consumer packaged goods industry, brands and retailers have to change the way they engage consumers. This is especially true for snack, which often rely on immediate availability to drive sales. Brands and attributes are hugely important when …

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Inside the World of Craft Chocolate: New Flavors and Tasting

Enter the indulgent domain of craft chocolate with this rich sensory experience of new flavors while gaining insights on how you can capture premium seeking chocolate consumers. Presented at the 2018 Sweets & Snacks Expo.

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Let’s Talk TASTE

Discover the sensory language in Barry Callebaut’s ‘Consumer Chocolate Sensory Wheel’, based on a new book ‘Hidden Persuaders in Cocoa & Chocolate – A Flavor Lexicon for Cocoa and Chocolate Sensory Professionals’, written by Januszewska, with input from Barry Callebaut’s team of chocolate and …

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The “Why” Behind What We Buy

This informative session is about understanding the deeper motivations that guide product choice and how manufacturers, retailers and agencies need to think well beyond the intrinsic of product performance and start connecting to who consumers and shoppers really want to be with their purchase.

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The Snacking New World Order

This session explores the truths about snacking occasions to engage new buyers and how retailers can turn competitive threats into collaborative opportunities for growth. Presented at the 2018 Sweets & Snacks Expo.

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U.S. Shopper Insights Benchmark Study: Do’s and Don’ts of Investing in Shopper Insights

This session will demonstrate a clear picture of the “state of shopper insights” and an understanding of how to unlock its full potential. The presentation will give retail and manufacturer practitioners visibility to best practices in their field and will be a useful tool …

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