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Let’s Talk TASTE

Discover the sensory language in Barry Callebaut’s ‘Consumer Chocolate Sensory Wheel’, based on a new book ‘Hidden Persuaders in Cocoa & Chocolate – A Flavor Lexicon for Cocoa and Chocolate Sensory Professionals’, written by Januszewska, with input from Barry Callebaut’s team of chocolate and …

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The “Why” Behind What We Buy

This informative session is about understanding the deeper motivations that guide product choice and how manufacturers, retailers and agencies need to think well beyond the intrinsic of product performance and start connecting to who consumers and shoppers really want to be with their purchase.

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The Snacking New World Order

This session explores the truths about snacking occasions to engage new buyers and how retailers can turn competitive threats into collaborative opportunities for growth. Presented at the 2018 Sweets & Snacks Expo.

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U.S. Shopper Insights Benchmark Study: Do’s and Don’ts of Investing in Shopper Insights

This session will demonstrate a clear picture of the “state of shopper insights” and an understanding of how to unlock its full potential. The presentation will give retail and manufacturer practitioners visibility to best practices in their field and will be a useful tool …

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On-the-Go Snacking: Omnichannel Implications for In-Store Shopping

Grocery retailing around the globe is changing rapidly as several new trends disrupt traditional models. These trends are changing the way consumers shop for snacks. This session will identify these emerging threats and offer several strategies companies can use to adapt to these changes.

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The Power of Storytelling at Retail

The concept of storytelling has been around for quite a long time now, but specifically relating to how brands communicate with consumers out-of-store, never shoppers in-store. There is a belief that a brand’s shopper communications should talk about product attributes, promotions, and price. It …

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Bricks & Clicks Retail: From Enemies to Allies

This provocative seminar will flip the narrative between retailers who sell online and physical locations by answering the question “What if they went from enemies to allies?” Kavanagh will will explore how brick-and-mortar retailers can win in the digital age and how online retailers …

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Driving Profit Through Balance at Retail Checkout

Discover the facts on public opinion, consumer insights and shopping behavior at retail checkout for shaping sensible front-end strategies grounded in research data. You will gain insights from the most current research on how retailers can contemporize their checkouts by providing shoppers a broader …

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2018 State of the Market: E-Commerce for Candy, Snacks and Specialty

E-commerce is driving disruption and creating unlimited opportunities for candy, snack and specialty, manufacturers and retailers. This session highlights the latest trends and outlines five essentials in the world of e-commerce. Presented at the 2018 Sweets & Snacks Expo.

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2018 State of the Market: Specialty

As specialty continues to provide increased margins, this session offers the latest insights from the experts at SPINS to help retailers capture the untapped potential of the specialty category. Presented at the 2018 Sweets & Snacks Expo.

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